BurgerFuel Worldwide, the New Zealand-based burger company, has become the first burger chain to announce that it is opening outlets in Libya.
It . . .[restrict]is partnering with the local Sadeen General Trading Company.
BurgerFuel’s CEO of International Markets, Chris Mason, based in Dubai, stated: “We saw Libya as one of the leading countries to enter in North Africa. Democracy is flourishing right now so this is a sought-after market to enter and to take first mover advantage in. Our partner has opened the first Il Caffe di Roma which is achieving amazing sales figures and we see BurgerFuel being just as successful.”
The company’s CEO, Josef Roberts added: “We’re interested in both established and emerging markets, especially those that are re-inventing themselves, creating new democracies and progressing. We want to be there from the beginning.”
BurgerFuel, although largely unknown in many countries, has already opened in a number of Middle East states. It is in Saudi Arabia’s Eastern Province as well as in Dubai and Iraq. It just been announced it will open in outlets in Qatar and plans to open shortly in Egypt.