By Libya Herald staff.
Tripoli, 15 July 2014:
Six Libyan business students have been nominated to apply for a once-in-a-lifetime opportunity to work . . .[restrict]as interns in tourism and marketing.
The organisers of the Dubai Shopping Festival have announced that the ninth Dubai Summer Surprises (DSS) Apprenticeship Programme will this year include interns from three new markets —Libya, as well as Tunisia and Yemen.
More than 100 universities from across the Middle East and North Africa have been invited to participate in the programme run by the Dubai Festivals and Retail Establishment (DFRE) an agency of the Department of Tourism and Commerce Marketing (DTCM).
The interns will work alongside DFRE marketing professionals responsible for staging the summer festival, one of the region’s biggest tourism events and marketing success stories, slated to run from 2 August to 5 September this year.
Nominated students were asked to submit an essay on the topic What would you do differently for DSS 2014, in terms of promoting and positioning this event for your local market, if you were assigned the position of Chief Marketing Officer for Dubai Summer Surprises? A special jury comprising key DFRE executives and other marketing professionals will evaluate the final submissions before selecting a student from each country. The names of the winners will be announced shortly.
Students chosen for the destination marketing internship will each receive an all-expenses-paid trip to Dubai including return flights and a two-week stay at The Emirates Academy of Hospitality Management (EAHM), which has been a strategic partner of the programme for the last three years. EAHM is one of the world’s leading hospitality business management schools and part of Jumeirah Group, a luxury hotel company and a member of Dubai Holding.
“The growth journey of the DSS Apprenticeship Programme continues to be a remarkable one” said Laila Suhail, DFRE CEO, “unearthing the calibre of several top students from around the region. From innovative destination marketing plans to the creation of a unique pool of novel ideas and concepts, the outcomes of the programme are truly impressive and showcase the vast potential of the region’s future leaders.”
Throughout their stay, they will be attending workshops, visiting key DSS events and tourism landmarks. They wll also be meeting leading players behind the Destination Dubai brand.
The internship, say the organisers, will offer students the opportunity to gain hands-on experience that will not only enhance their theoretical understanding of their chosen field of study, but also its practical applications as they build a valuable network of potential future employers and corporate mentors.
“This year we are proud to add Libya, Yemen and Tunisia to our current line-up of participating markets,” said Suhail, “As we review the applications for this year, we are looking forward to hosting yet another new batch of zealous and dynamic students, representing some of the most prestigious universities in the region”.
DFRE has said that it plans to take the DSS Apprenticeship Programme global in 2015.
More information can be had from Farah Ibrahim : [email protected] [/restrict]