Presto Eat and Pepsi Libya announce joint merchandising agreement

Presto Eat, Libya’s prime takeaway and food delivery service, announced that it has signed an agreement with Pepsi Libya to merchandise the latter’s products using Presto’s platforms.

The deal will offer Presto customers all the Pepsi products with company pricing and will see the logo of Pepsi across Presto’s vehicles.

The announcement said Pepsi Libya expanded its production line to more than just carbonated drinks, now it offers water (Aquafina) and juice (Tropicana), and will look for more expansion in the near future.

Presto said it is proud to be a part of this agreement as it sees the business model with which the Africa Bottling Company (Pepsi Libya) works as something extraordinary as Presto claimed that Pepsi Libya possesses about 95 percent of the carbonated drinks market in Libya.

Ammar Hmid, Presto CEO said ‘’We are very excited about this tie-up with a leading global brand such as Pepsi Libya as it represents the value of foreign investment in Libya as the majority of the company is owned by a foreign entity.”