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The Libyan-Tunisian bilateral business meetings (B2B) forum opened in Tripoli today.
The event was inaugurated by the Director General of the Libya Export Promotion Centre (LEPC), Mohamed Al-Deeb, in the presence of the Tunisian Ambassador to Libya, Al-Asaad Al-Ajili, the Assistant Director-General of the Director of the Centre for the Promotion of Tunisian Exports (Centre de Promotion des Exportations de la Tunisie – CEPEX), Riad Attia, members of the Tunisian Commercial Representation in Tripoli, and several business leaders and directors of companies and industrial institutions in the two countries.
200 business leaders participating
Speaking exclusively to Libya Herald, Mohamed Al-Belaili, the Director of the Information Office at the LEPC, confirmed that 200 Tunisian and Libyan business leaders are participating in this forum under the slogan “Tunisian-Libyan Partnership and Integration to Access Global Markets”.
Co-operation on joint exports
He said the forum opens the way for traders and manufacturers in various fields in the two countries to get acquainted closely and see what the two sides offer of products and services that can be exported through co-operation.
50 Tunisian companies
Al-Belaili said that a delegation of about 50 male and female entrepreneurs from various fields of business attended a meeting with more than 130 Libyan institutions in various sectors, and this is an indicator that reflects the depth of the Tunisian-Libyan economic relations and represents a real activation of the old renewed economic partnership between the two countries.
Over 1,000 B2B meetings to be held
He revealed that no less than 1,000 bilateral professional meetings are expected to be held enabling participants to invest in real untapped opportunities from both countries for cooperation and investment in many fields.
Seeking new sub-Saharan African markets
Al-Belaili said the forum will represent important ground for its embodiment to lay the foundations of a comprehensive and profitable strategic partnership for both sides, and an opportunity for further exploitation of areas of integration between the Tunisian and Libyan offers, especially exporting jointly to new sub-Saharan Africa markets.
Seven sub-Saharan economic activities planned for 2023
He revealed that a joint Libya-Tunisian diversified promotional programme has been prepared for 2023. This will include seven economic activities, including the organization of this B2B event, in addition to a joint targeting programme for three African countries.
This includes the formation of a joint mission of business leaders to Senegal next October, and the participation in a joint Tunisian-Libyan pavilion with an area of 300 square meters at the African Trade Fair in Abidjan, Côte d’Ivoire, from November 21 to November 27, 2023.
A joint business leaders’ mission to Niger will also be organized in December 2023, and other joint programmes will be organized – to be announced by the two sides later.
Targeting US$ 1.6 billion in trade by 2025
It is noteworthy that Libya represents a strategic economic and trade partner for Tunisia, as the volume of intra-trade exchanges exceeded US$ 970 million in 2022, recording a significant growth of 50 percent compared to 2021, in addition to the volume of services in millions of dollars annually. The two countries aspire to exceed trade exchange between them to more than US$ 1.6 billion in 2025.
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